Website Privacy Policy

Effective Date: July 7, 2026

This Website Privacy Policy explains how Kidney Hypertension Clinic (“we,” “us,” or “our”) collects, uses, and shares information through our website. This policy governs the website only. It is separate from our Notice of Privacy Practices, which governs protected health information under HIPAA. Except through our secure patient intake form and online appointment request — which are designed to collect health information and are handled under HIPAA as described below — please do not submit medical or health information through this website; use the methods described in our Notice of Privacy Practices to communicate about your care.

Information We Collect

Information you provide

When you use our contact form, subscribe to our email newsletter, or otherwise reach out through the website, we collect the information you choose to provide, such as your name, email address, phone number, preferred location, and the contents of any message you send us. Other than through the secure patient intake form and appointment request described below, please do not submit details about your health or medical conditions through the website.

Patient intake forms and appointment requests

If you choose to complete our online patient intake form (for new or established patients) or request an appointment, you provide information needed to register and care for you. Depending on the form, this can include your name, date of birth, Social Security number, contact and insurance details, emergency contacts, your medical, family, and personal history, and a drawn signature on consent documents. This information is protected health information and is handled under HIPAA; we do not use it for third-party advertising and do not sell it. When you request an appointment online, you may also upload photos of your insurance card and, to help us confirm your identity and enter your information correctly, a government-issued photo ID such as a driver’s license. We use an artificial-intelligence service — under a HIPAA Business Associate Agreement — to read these images so we can fill in and help verify the details you provide, such as your name, date of birth, and insurance; you can review and correct these details before you submit. These images are stored with your appointment request and provided to our front office to register and care for you; we do not use them for advertising and do not sell them. We process these forms within a Google Workspace environment that is covered by a HIPAA Business Associate Agreement; the completed form is delivered to our front office and recorded in a private file accessible to our practice. We may use the contact details you provide to send you our monthly newsletter, appointment feedback requests, and practice-related updates — including through our email provider, Mailchimp — and we do not share your information with analytics or advertising providers. After a visit, we may also send you a follow-up text message inviting you to share feedback or leave a review, through our text-messaging provider; standard message and data rates may apply, you can opt out at any time by replying STOP, and these messages are not required to receive care. If you ask us to email you a copy of your completed form, we send that copy to the email address you provide; please note that ordinary email is not encrypted, and you choose to receive your own information this way.

Information collected automatically

When you visit our website, certain information is collected automatically through cookies and similar technologies, including your IP address, browser type, device information, the pages you view, and how you arrived at our site.

Cookies and Tracking Technologies

A cookie is a small file stored in your browser that helps a website remember information about your visit. We use the following categories of cookies and tracking technologies:

• Essential cookies that are necessary for the website to function and that record your cookie preferences.
• Analytics cookies (such as Google Analytics) that help us understand how visitors use the site so we can improve it.
• Advertising, remarketing, and conversion-measurement technologies (such as the Google Ads tag) that allow us to show relevant ads to people who have visited our website and to measure the effectiveness of our advertising.

Your choices. When you first visit our website, you will see a cookie notice. Consistent with common United States practice, analytics and advertising technologies load by default when you continue to use the site. You may opt out at any time by selecting “Decline” on the notice or using the “Cookie Settings” link in our website footer. If you opt out, these technologies are turned off, only essential cookies are used, and we honor your choice on future visits to this site on the same browser. Where supported, we also respond to Global Privacy Control (GPC) browser signals. Advertising and remarketing technologies are not loaded on our patient portal or on our patient intake pages, where patients may enter health information.

Advertising, Remarketing, and Conversion Measurement

We use Google Analytics and Google Ads to understand site traffic, to show ads for our practice to people who have visited our website (commonly called remarketing or retargeting), and to measure the effectiveness of our advertising. To measure advertising, we record limited, non-health “conversion” signals — for example, that a visitor clicked a phone number, submitted the contact form, or completed an online appointment request — and share those signals with Google. We may also use Meta (Facebook and Instagram) advertising tools. We do not share information that identifies you as having a specific medical condition with these advertising or analytics providers.

Our use of advertising cookies and the sharing of these signals may be considered “sharing” of personal information or “targeted advertising” under certain state privacy laws. We do not sell your personal information for money. You can opt out of personalized advertising and this sharing at any time using the following resources:

• Our cookie “Decline” / “Cookie Settings” controls described above;
• Google Ads Settings (adssettings.google.com) to control Google personalized ads;
• Meta ad preferences within your Facebook or Instagram account settings;
• The Digital Advertising Alliance (optout.aboutads.info) and the Network Advertising Initiative (optout.networkadvertising.org); and
• Your browser settings, including Global Privacy Control signals where supported.

Artificial Intelligence and Content

Some of the educational content on this website — such as articles, illustrations, and videos — may be created or drafted with the assistance of artificial intelligence (AI) tools. Before publication, this content is reviewed by our licensed physicians for medical accuracy. Separately, if you reply to one of our text messages with feedback about a visit, we may use an artificial-intelligence service — under a HIPAA Business Associate Agreement — to help generate a prompt, empathetic reply to you and to route your feedback to our administrator. We also use an artificial-intelligence service — under a HIPAA Business Associate Agreement — to read the insurance card and photo-identification images you upload with an online appointment request, so we can help fill in and verify your information; you can review and correct it before you submit, and this reading is used only to complete your request, not for advertising. We do not use AI to diagnose conditions or to make treatment decisions, and this website does not use AI chatbots that collect health information. Educational content is general information and is not a substitute for professional medical advice from your physician.

How We Use Information

We use the information collected through the website to respond to your inquiries, operate and improve the website, understand site traffic, provide and measure advertising, send our email newsletter if you subscribe, maintain security, and comply with legal obligations.

How We Share Information

We do not sell for money the personal information you provide through the website. We share information with service providers who help us operate the website and our marketing, including our website hosting provider, our analytics and advertising providers (such as Google and, where used, Meta), and our email-communication provider (Mailchimp), which we use to send our monthly newsletter, appointment feedback requests, and practice-related updates, and our text-messaging provider, which we use to send appointment-related messages and post-visit feedback or review requests, and a print-and-mail provider, which we use to mail a welcome card to new patients. Information you submit through the patient intake form or appointment request is processed within a Google Workspace environment covered by a HIPAA Business Associate Agreement and is used to register and care for you; we may share your contact details (such as your name, email or postal address, and the office where you are seen) with our email-communication, text-messaging, or print-and-mail provider — each under a HIPAA Business Associate Agreement — to send these messages. We do not sell your information or share it with analytics or advertising providers. As described above, our advertising practices may be considered “sharing” or “targeted advertising” under some state laws. We may also disclose information when required by law or to protect our rights, property, or safety.

Data Security

We use reasonable administrative, technical, and physical safeguards to protect information collected through the website. However, no method of transmission over the Internet is completely secure, and we cannot guarantee absolute security.

Third-Party Links

Our website may link to third-party websites, including mapping services, our Google Business Profiles, and our Google reviews. We are not responsible for the privacy practices of those websites, and we encourage you to review their privacy policies.

Children's Privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information from children through the website.

Your Choices and Rights

Depending on your location, you may have rights regarding your personal information, such as the right to access, correct, or delete it, or to opt out of certain processing, including targeted advertising or the “sharing” of your information. To exercise these choices, or to ask a question about this policy, contact us using the information below.

Changes to This Policy

We may update this Website Privacy Policy from time to time. The effective date at the top indicates when it was last revised, and material changes will be posted on this page.

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